Saturday, December 31, 2011

Labatt Blue - The John Labatt Brewery - London, ON

Every time I think of Hockey...which is a lot, I think of Labatt Blue. It's the most associated beer with Hockey. In fact, you can't get near a 3 on 3 adult tournament without running into the Blue Girls or being offered free samples. At the bar near my local arena, I don't think they advertize for anything other than Blue. Blue IS Hockey and Hockey IS Blue. Here's what the website had to say:


Labatt Blue is a clean, refreshing pilsner with a distinctive hoppy aroma, a delicate character, and a slightly sweet aftertaste.

The pilsner-style lager comes from the Czech Republic, where it was first brewed in 1842. Today pilsner has grown beyond Europe and North America to become the world's most popular kind of beer, brewed from Brazil to Beijing.
The light body and fresh taste of a pilsner make it a versatile partner for many different foods. Steve enjoys Blue with classic bar fare like burgers and pizza, but it also makes a refreshing match with spicier fare like hot wings or Mexican food.
Blue by the numbers:
  • Calories: 135
  • Carbs: 9.9 grams
  • ABV: 5%

1998: Silver medal in the International Lager category at the Brewing Industry International Awards. 2003: Gold medal, Monde Selection (an award that's based on quality).


In Canada, the Labatt brewery is as legendary as the beer it makes. Founded in 1847 by John Kinder Labatt, it has survived prohibition, a kidnapping, and over 160 years' worth of incredible events.


John Labatt opens his first brewery in London, Ontario. That same year, a little more than a decade after arriving in Canada, John Kinder Labatt reveals his life-long calling in a letter to his wife:"I have been considering this brewing affair for some time and think it would suit me better than anything else..."


After an apprenticeship at a Wheeling, West Virginia brewery, John Labatt Jr. returns to Canada and takes over the family business.


Labatt's India Pale Ale wins a gold medal at the International Exposition in Paris, France. It's the first of many Labatt beers to gain international recognition.


Demand for Labatt products increases to such an extent that another sales office and warehouse has to be opened in Toronto.


Labatt survives prohibition by producing full-strength beer for export south of the border, and by introducing two "temperance ales" (brews with less than two per cent alcohol) for sale in Ontario. When prohibition is repealed in 1927, Labatt enjoys a strengthened industry position.


John S. Labatt is kidnapped by gangsters in Lambton County. Three days later, he is released unharmed at Toronto's Royal York Hotel.


Labatt introduces its 50th Anniversary Ale,commemorating a half-century of business under the leadership of John S. and Hugh Labatt. This first "light" ale, affectionately called "Annie" and later "50," quickly gains a dedicated following and eventually becomes Canada's best-selling brand.


Labatt launches its Pilsner Lager, setting the trend for lager beers in Canada. When it's introduced in Manitoba, the beer is nicknamed "Blue" for the colour of its label and the company's support of Winnipeg's Canadian Football League (CFL) franchise, the Blue Bombers. The nickname sticks and in 1979, Blue claims top spot in the Canadian beer market – a position it holds to this day.


Labatt Blue places first at the World Beer Competition.


Labatt Blue becomes the best selling Canadian beer in the world.


Labatt introduces the first twist-off cap on a refillable bottle.


Labatt celebrates its 150th birthday.



I've sampled some of the most obscure beers around, as well as some of the most popular ones. Typically, the more popular it is, the more watered down and tasteless it is, but that really isn't the case with Blue. It's true that it isn't bursting with hop or bitterness, but if you're looking for a clean, refreshing beer to share with friends...then Blue is for you. The pour was clean with a loose but consistent head. The taste is very refreshing without an overly bitter aftertaste. This is just a really good Pilsner. And the fact that it comes in a case of 28 is just a bonus. Pick up a case if you can...this is a pretty good brew for a Mega-Brewery.


7/10 - Surprisingly good

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