Saturday, April 7, 2012

Calagione offers update on beer TV program


Okay, check this out…I recently got done watching the five episodes, Discovery Channel show on the Brewmasters, and I was wondering…why don’t we have more shows like this, highlighting more Craft Breweries? Well, apparently I’m not alone. Check out this excerpt from Rick Armon’s Beer Blog:

By RICK ARMON Published: April 7, 2012

About two weeks ago, I wrote a story for the Akron Beacon Journal questioning why there isn't a television program devoted to beer. For that story (click here to revisit it), I reached out to Sam Calagione of Dogfish Head Craft Brewed Ales to get his take on the issue because he headed the short-lived show Brew Masters on the Discovery Channel.

Who would know better why there isn't a regular show about beer than a guy who had a show about beer? Unfortunately, my email to Calagione seeking comment apparently fell through the cracks and he missed it until after the story ran. But in a classy move, he emailed me a response Friday.

Here's his response in its entirety:

"First off, the show we did for Discovery, Brew Masters, was not scripted at all – so that wasn’t the challenge. I’m not interested in revisiting the reasons why we did not do more episodes of the show. They are already out there on the Internet for those that want to parse through fact and fiction. Unfortunately, I don’t see a TV show about truly indie, small American craft breweries happening on a major channel anytime soon. The relationship between the biggest networks and their biggest advertisers makes it very difficult.

"Perhaps there could be a show that features true indie craft breweries (or start-up craft breweries) but it would most likely be driven and/or or sponsored by companies that are not truly indie American craft breweries. At the end of the day, what matters most is that consumers are getting better educated and more passionate about supporting true indie American craft breweries. This is a grassroots movement driven by beer lovers interested in supporting grassroots breweries owned by beer lovers."

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