Thursday, April 5, 2012

Report: New Belgium could make Asheville announcement this week


(Asheville, NC) – WLOS TV reported yesterday that New Belgium Brewing could make an announcement “as soon as Thursday.”

New Belgium Spokesman, Bryan Simpson, told BeerPulse on March 29th that the company hoped to make an announcement on a second location in the next couple weeks.

Signs have pointed to Asheville being the final location since another WLOS report from last month speculating that New Belgium may have purchased a River Arts District property on Craven Street, one that was recently re-zoned for industrial use.

Some may question whether Asheville can support two large breweries like Sierra Nevada and New Belgium though Asheville would make up only a small fraction of production. Both locations would be bases for distribution up and down the East Coast.

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